What is Dispense Flow?
Dispense Flow is a white-label telehealth platform for founders launching a prescription brand online. One subscription gives you the storefront and website, an AI site builder, branching medical intake, licensed providers covering all 50 states, pharmacy fulfillment routing, subscriptions and payments, and HIPAA compliance with a signed BAA. It is built for cash-pay direct-to-consumer programs such as weight loss, hair regrowth, sexual health and prescription skincare. It is not an EHR and it does not bill insurance.
What does it actually cost?
Starter is $99 a month and White Label is $299 a month. That is the whole bill: no per-order fee, no per-prescription fee and no per-query fee. Payment processing is paid to your processor at their published rate.
What's the difference between Starter and White Label?
Starter runs at dispenseflow.com/yourbrand with a small “Powered by Dispense Flow” badge and three team seats. White Label puts the site on your own domain with no trace of us, sends patient emails from your domain, adds unlimited seats, affiliates, A/B testing and one-day support.
Do I need my own doctors or pharmacy?
No. Dispense Flow connects you to a network of licensed providers covering all 50 states and to partnered compounding and retail pharmacies. If you already have relationships, you can bring them.
Can the AI really build my whole site?
It builds the landing page, product pages, intake questionnaire, checkout and legal pages from a written brief, then you refine it visually or by asking for changes. Most brands launch with what the AI produced plus an afternoon of edits.
What is the AI Assistant add-on?
An optional $99 a month assistant inside your dashboard. It keeps a prioritised list of what needs your attention, lets you ignore or pin items, answers questions from your own orders and sessions, drafts chargeback evidence and proposes a decision, and takes you straight to the right page. It never sees more patient detail than you do, and it never approves a refund on its own.
Can I use my own domain?
Yes, on White Label and Enterprise. Custom domains and SSL are included at no extra charge. On Starter, your site lives at dispenseflow.com/yourbrand.
I'm on another platform. How do I move?
Export your patients and orders, import them here. We map products, subscriptions and refill schedules so active patients keep getting their medication without a gap.
Is there a contract?
Month to month by default, or pay yearly and save about 16%. Cancel from your dashboard either way. Your patient data is yours to export at any time.